![]() ![]() It only detects areas with light backgrounds and inverts them so the light backgrounds are dark, while the dark text becomes light. The first Dark Mode theme is what I like to call a “Partial Color Invert”. Below, you can see a side-by-side of an email with a Light Mode theme, and a Custom Dark Mode theme.īefore we look into how to approach a custom Dark Mode theme though, let’s check out how other email clients treat their Default Dark Modes. But if you’re like most of us and you’re not a fan of these Default styles, you might want to go with the third option: design and code your own Dark Mode theme. There are quite a few email clients that will automatically force their default Dark Mode onto your email if you don’t do anything at all. Secondly, If you enable Dark Mode as described below, then Apple Mail will auto convert your email to a Dark Mode Version using a partial invert (also described below). If you include the Dark Mode meta tags but don’t put any styles in, they give you a partial invert.Ĭheck out this email example in Apple Mail: The design of the email stays exactly the same, no matter if you view it in the dark or light email client UI:Īpple Mail has a few exceptions to this: First, plain text emails do trigger the application of a Dark Mode theme, and the minimum code that blocks Dark Mode from applying to a plain text email is a 2×1 image-this is to ensure that you can include a 1×1 tracking pixel while retaining a “plain text” feel. *Doesn’t change color modes if you leave out the Dark Mode meta tags. ![]() Whether the app is set to Light or Dark Mode, your email will look exactly the same. Some email clients let you change their UI to Dark Mode, but that doesn’t have any impact on how your HTML email is rendered. ![]() Let’s look at them one by one (or jump straight to the Dark Mode Email Client Support Chart). How are clients applying Dark Mode to my emails?Īt the moment, there appear to be three fundamentally different types of color schemes that email clients use to apply Dark Mode to emails. They may simply have a preference for darker interfaces. It can improve content legibility and can make it easier for some users to consume content on desktop and mobile.It reduces screen brightness, saving your battery life.Light text on a dark background is much better for minimizing eye strain, especially in low-light situations. ![]() From Apple’s OS to apps like Twitter, Slack, or Facebook Messenger, most popular operating systems and apps now allow users to switch to Dark Mode.ĭark Mode is a hot topic-and for good reason. This reversed color scheme uses light-colored typography, UI elements, and icons on dark backgrounds-and it’s one of the hottest digital design trends in recent years. Part 1: Ultimate Guide to Dark Mode in Email What Dark Mode is and why people use itĭark mode is a darker color palette for low-light or nighttime environments. Litmus’ Email Client Market Share indicates that of the opens tracked, an average of 35% used Dark Mode in 2022, representing steady adoption year over year.ĭark Mode has solidified its rightful place in the inbox-but making sure emails look great in this reading environment can be a big challenge for email marketers.Ĭonsider this your all-in-one hub to all things Dark Mode, including Dark Mode code and hacks developed by Litmus and the email community, and a list of helpful Dark Mode tools email geeks trust and use often. The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode to its desktop email client in 2018. ![]()
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